A brand refresh
for one of the most beloved and visible
nonprofits in epilepsy.

BACKGROUND

Over the past 15 years, the Danny Did Foundation has become one of the most recognized and beloved organizations in the epilepsy community. But as the organization approached its fifteenth anniversary, leadership recognized an opportunity to evolve the brand to reach more people than ever before.

While the roots of the organization remained strong, the perception of the brand had become too narrowly defined. For some, it felt too pediatric —causing some populations to feel it wasn’t “for them.”

THE CHALLENGE: How to stay true to Danny’s legacy, while evolving the brand to engage a larger audience?

OUR APPROACH

Our solution began with the new tagline, “Closing the gaps in epilepsy care.” This line underscores the Danny Did Foundation’s ongoing commitment to close gaps in epilepsy education, close gaps in insurance coverage, and to close gaps in care.

  1. New Tagline
    "Closing the gaps in epilepsy care"
     A direct, powerful phrase that reflects the Foundation’s mission and commitment to action.

  2. New Campaign Concept
    "When others don’t, Danny does."
     A hero line that channels the proactive, compassionate spirit of the Foundation and its promise to fill critical gaps in epilepsy care.

  3. Refreshed Visual Identity

    -Continued use of familiar colors and the iconic image of Danny—now stylized with a light overlay.

    -Introduction of a new primary font to give headlines a clean, modern, and authoritative presence.

    -Consistent visual and verbal framing of the problem–solution dynamic central to the Foundation’s work.

“We want to reach more people.”

 – Tom Stanton, Executive Director

The Results

While results are still emerging, the brand refresh has already helped position the Foundation for broader impact in its 15th year. With a clearer message and bolder identity, the Danny Did Foundation is poised to expand its reach and deepen its role as a trusted leader in epilepsy support.