The Story

It all started 30 years ago

I was a sixteen-year-old diagnosed with epilepsy. Since then, I’ve done what most people with epilepsy do—try to think about it as little as possible, while getting on with my life as much as possible. Like most of us, I’ve ended up somewhere in the middle – and am grateful for it.

A career in health marketing

It’s no coincidence that most of my career has been dedicated to working with health organizations. From junior copywriter to executive creative director, I’ve worked with hundreds of health brands, ranging from small startups to dozens of industry leaders. Today, I own Slate of Mind, a boutique agency specializing in brand strategy, storytelling, and campaigns for health, life science, and wellness brands.

A chance to change a narrative

It’s no secret that epilepsy, as a condition, has an abysmal brand — from a long history of persecution and discrimination to modern stigma and misconception. How to change this? Like most modern brand narratives, epilepsy’s story will be shaped by media. I saw an opportunity to start shaping that media in Otherside.

Supporting epilepsy nonprofits

Every year, I try to help as many rare and under-funded epilepsy nonprofits as possible. Slate of Mind now contributes over $200,000 a year in pro bono agency services to epilepsy nonprofits.

Epilepsy communications, led by someone with epilepsy

If you lead an epilepsy-related organization or business and are seeking deeper, more authentic, and more effective engagement, we can help you.

Contact me anytime at mark@other-side.org